Life Amplified

Tourism Marketing

Life AmplifiedThe Village is replacing the cooperative marketing efforts of the past with a Tinley Park-focused marketing initiative that will increase visitor traffic to the Village. To accomplish this, the Village has partnered with Point B Communications to develop a campaign that builds upon the "Life Amplified” brand. The Village seeks to raise its profile among and beyond music fans by marketing the community as the ideal destination for dining, shopping and recreation to a broad range of individual visitors and groups.

To ensure consistent communication and a solid campaign platform, Point B started the campaign development process with a ‘Discovery’ workshop. This full-day working session helped crystallize the vision, thoughts and beliefs of key stakeholders regarding the Village. This workshop provided clear, sustainable direction for strategic and creative development and established a clear tone, voice and personality designed to permeate all campaign communications. This involves the creation of the Village's campaign positioning and LTSCA identification - important building blocks of any message to tell. It allows full understanding of the personality of Tinley Park and identifies the pillars which will separate and elevate Tinley Park from its competition. This Discovery Recap document encapsulates the campaign and has all the building blocks professionally written.

See the Visitors page for more information.

Tourism Marketing Action Plan
The Village Board in August 2021 approved the new Tinley Park Tourism Marketing Action Plan, which will promote the Tinley Park Life Amplified brand as a tourism entity inclusive of the Village's convention center, hotels, attractions, restaurants, breweries and hospitality-supported businesses. The plan redirects the portion of the hotel/motel tax previously provided to the Chicago Southland Convention and Visitors Bureau for regional tourism promotion to market the Tinley Park brand and all of its amenities.
Branding
The Village’s rebranding effort seeks to transform Tinley Park into an Illinois music mecca through the enhancement of its existing assets, such as the Hollywood Casino Amphitheater and its award-winning school bands, and through the addition of several new features such as a new downtown plaza and a dedicated indoor music facility. 

In 2016, the Village hired Roger Brooks International (RBI) to facilitate the development of a branding initiative for the Village. RBI sought input on what Tinley Park should be known for via an online community questionnaire, interview sessions with residents and business owners of differing points of view, and a weeklong branding camp that culminated in a two-hour public workshop in October hosted by Roger Brooks himself. From this came the Brand Development Team, a group comprised of stakeholders from a wide array of local organizations and businesses that used all the data at hand to select music as the new brand.


Action Plan
Roger Brooks International delivered a comprehensive, 120-page action plan to the Village in February 2017 that outlines how this new brand will develop over the course of the next several years.

Action plan highlights include:
 
  • Construction of a 60,00-square-foot downtown plaza with a splash pad/ice rink that will host events 250 days per year
  • Installation of pole banners in downtown
  • A vehicular and pedestrian wayfinding system
  • Decorative crosswalks
  • Interactive public art
  • Creation of a new logo
  • A new tagline, “Life Amplified”
  • A “Very Best of Tinley Park” rack brochure
  • Mobile visitor information centers
  • Street artisans, musicians and buskers
  • Manufacture/sale of branded Village gear
  • Brand graphics on Village vehicles
  • Construction of a new 500- to 1,200-seat indoor music venue/performing arts center downtown

Marketing Commission
The initiatives outlined in the action plan are spearheaded by the Tinley Park Marketing Commission.


Benefits
The music brand will help reduce the leakage of local resident incomes being spent elsewhere; create a sense of community via a central gathering spot; recruit and support businesses that reinforce the brand and bring more jobs into town; and in general improve real estate values and provide a wider distribution of taxation to Tinley Park.
Wayfinding Sign Program
The Marketing Department, in coordination with the Marketing Commission, has been working with KMA on the development of a Village-wide wayfinding sign program. See the Wayfinding Sign Program page for more information.

Resources